Session 3 - Marketing

Introduction to Marketing

What is Marketing?

http://dictionary.reference.com/browse/marketing

Dictionary.com defines marketing as:

"1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."

Here is another definition:
http://www.businessdictionary.com/definition/marketing.html

Creating a marketing plan

Before you decide what marketing materials you need, you should devise a marketing plan so that the materials that you produce will meet your organisation's marketing requirements.

Why develop a marketing plan

Read the following article

http://www.business.gov.au/business-topics/business-planning/marketing/Pages/why-do-i-need-a-marketing-plan.aspx

Watch the Coca Cola "Share a Coke" campaign video
https://www.youtube.com/watch?v=2X8Bd3-G6IU

What do you think? Was it a clever idea? Did it work? Did it meet the objectives?

Can you think of a marketing campaign that you thought was well done and/or clever?

You need to have a marketing plan so that you can create and develop marketing and promotional material that will reach your target audience and achieve the required goals and objectives.

Class Activity

Think about a public library, perhaps your local library.

What products or services are they "selling"?
What is their "market"?
How do they distribute those products and/or services?