2016 Certificate IV LICS Multimedia and Marketing: Marketing session 6 - Finalising our plan and getting on with it

Our Marketing Plan is almost complete and we now know what marketing material we need to create.

Your job is to create that material!

FINAL ASSESSMENT

Create 4 pieces of print material as per your marketing plan

See assessment sheet for full details

Publisher

Microsoft Publisher is Microsoft's Desktop Publishing tool. It is part of the Professional or Enterprise version of Microsoft Office. It has a similar look and feel to Word and the other Office 2010 or 2013 applications.

There are many templates available in Publisher, but as creating a document using a template is easy, we will concentrate on the features of Publisher and where it differs from Word.

Start by creating a blank document.

One of the main differences is that Publisher has lots of features that are purely there to help you lay out your document. The first of these are the rulers (yes there are also rulers in Word). You will see the ruler across the top and down the left hand side.

You also have Guides that you can use to help lay out your document. You can place guides anywhere on your page - they are there to help you line items up and are not visible on your final product.

There are also preset Guides that you can use. You can find these under Page Layout.

Once you have guides on your page, you can tick the option to align objects to the guides.

As you move objects around the page, you will see that the guides will highlight so that you can easily align to them.

The grey areas to the sides of your publication is called the scratch area. You can place objects here so that they are available easily when you need them.

The above shows multiple images selected when using the Insert Picture option. When I click Insert, all of these images will be placed into the scratch area.

They can then be dragged onto the pages when needed. You can also do a "swap" by using the icon in the middle of the picture and dragging the image on top of any image on your page.

Building Blocks can also be used to add items to your publication. Building Blocks are under the Insert Ribbon.

http://office.microsoft.com/en-au/publisher-help/use-building-blocks-to-quickly-create-a-publication-HA101823829.aspx

By using right-click on an object, the context sensitive menu includes the ability to use the object as a background or to add it to the building blocks.

Once you have lots of images with your publication, you can use the Graphics Manager to keep track of where they all are.

As well as full page brochures, there are many other page layout options that you can use to create different types of publications.

The following is an example of using publisher to create business cards. Create a new publication and choose More Blank Sizes to select from the many preformatted paper sizes available.

Choose the card size and design your business card

When you go to print, it will print however many it needs to on the one page.

One of the activities is to create a bookmark. I like to have something inspiring written on them, Here are a few sites to help with that.

http://ebookfriendly.com/best-quotes-books-reading/
http://bilingualmonkeys.com/43-great-quotes-on-the-power-and-importance-of-reading/
https://www.goodreads.com/quotes/tag/reading

ACTIVITY

Create your own business cards for Mysty River Regional Library Service - be imaginative.

Create a bookmark suitable for primary school children

Create a bookmark suitable for teenagers

For more publisher information:

Here are a couple of links to get you started using Publisher

http://www.gcflearnfree.org/publisher2010

http://office.microsoft.com/en-au/publisher-help/training-courses-for-publisher-2013-HA104032122.aspx

You can also access a range of videos on Publisher from Linda.com - access via the library page.

Words Words Words

What words do we put on our materials? Here are some links that will help with good marketing copy.

https://www.quicksprout.com/2013/08/19/how-to-write-marketing-copy-without-actually-writing/

https://www.entrepreneur.com/article/278767

http://www.enchantingmarketing.com/sales-copy/

Things to NOTE when creating your print materials

Spelling and Grammar

Please make sure that you proof read your content to make sure that all spelling is correct (unless purposely wrong for effect) and your grammar and punctuation is used correctly and matches the tone and target audience of your publication.